I worked as a designer for Typographics 2025, an international conference dedicated to typography and graphic design. As part of a small team, I helped expand the event’s established logo and type direction into a flexible visual system across signage, social media, and promotional materials. This involved extending the typographic language—its scale, spacing, and structural logic—into new layouts for wayfinding, speaker announcements, and digital campaigns while maintaining consistency with the core identity.

A key part of the process was translating 2D digital compositions into physical space. I adapted social media graphics into large-scale vinyl and Phototex installations, considering legibility, material behavior, and spatial context. In addition, I developed a distinct yet cohesive design angle for the Book Fair, layering blue and red on white instead of black to differentiate the space while preserving typographic continuity. Moving from screen-based layouts to architectural surfaces strengthened my understanding of typography as both graphic communication and environmental structure.